How to Test Upload an Instagram Video

Between Reels, Stories, and Lives, Instagram video is having a major moment – and it's not slowing down anytime presently.

Instagram's Adam Mosseri shared that one of the platform'southward priorities in 2022 will exist to double-down on video, commenting that it's "no longer but a photo-sharing app."

The takeaway? Video content on Instagram – dearest it or hate it – is hither to stay.

To help you lot create your own, we're breaking downwards each Instagram video format along with tips and all-time practices.

Plus, nosotros'll bear witness you how to schedule your Instagram videos – for free!

Instagram Video: Formats, Specs, and Dimensions (+ Infographic!)

There are 4 main Instagram video formats, each with their own recommended specs and dimensions:

1. Instagram Stories

2. Instagram Feed Videos

3. Instagram Reels

4. Instagram Lives

Format #1: Instagram Stories – Specs and Dimensions

Instagram Stories are the shortest video format, and disappear later 24 hours (unless you save them to an Instagram Stories Highlight).

Stories tin can be used for daily, informal, and conversational content. They also have an array of stickers you can use to interact with your customs.

How long can Instagram Stories be?

• fifteen seconds. However, Instagram is currently testing extending them to sixty seconds. Watch this space!

Specs and Dimensions:

• Recommended Aspect Ratio: 9:16

• Recommended Dimensions: 1080 x 1920 pixels

Brands Who've Nailed Their Instagram Stories Strategy:

• The Villij frequently uses the poll and question sticker to get together feedback or learn more nearly their community

• Nice Day Pilates uses their Stories to give a BTS look of their studio space, classes, and instructors

TIP: To help make your Stories more engaging, cheque out our Ultimate Guide to Instagram Stories.

Format #2: Instagram Feed Videos – Specs and Dimensions

Instagram recently merged IGTV and Feed videos into one single format – providing a clearer distinction between Reels.

These videos live directly on your grid – and similar to Reels, they at present have their own tab on your contour.

Depending on the type of content you're sharing (BTS, an interview, a production launch), videos can exist shared weekly, bi-weekly, or monthly.

How long can Instagram feed videos be?

• 60 minutes! Perfect for longform content.

Specs and Dimensions:

• Recommended Aspect Ratio: 1.91:i and ix:16

• Maximum File Size: 650MB for videos 10 minutes or less

• Maximum File Size: 3.6GB for videos up to 60 minutes

Brands Who Have Engaging Instagram Feed Videos:

• Cheese By Numbers shares simple how to'due south and soothing ASMR – charcuterie board edition

• Topicals highlights their products, teases new campaigns, and shares user-generated content

TIP: With After's scheduling tools yous can easily plan and schedule your Instagram content – in but a few clicks!

Format #three: Instagram Reels – Specs and Dimensions

Instagram Reels are short, vertical videos that are great for reaching new eyes – peculiarly via the defended Reels feed.

As the newest Instagram video format, it's the perfect testing ground!

Outset experimenting with Reels content once or twice a week to see what resonates with your target audience. Who knows, yous might go viral.

How Long Can Instagram Reels exist?

• lx seconds, but attempt to proceed them on the shorter side.

Specs and Dimensions:

• Recommended Aspect Ratio: 9:16

• Recommended Dimensions: 1080 10 1920 pixels

Brands Who Have Ringlet-stopping Reels:

• Mala the Brand educates their target audience – whether it's how to trim your candle wick or removing wax from your jar

• The Score covers everything from hot takes to memes about what'south happening in major sports leagues

TIP: Our Ultimate Guide to Reels has everything you've ever wanted to know almost Reels – all wrapped up in one place.

Format #4: Instagram Lives – Specs and Dimensions

Instagram Lives are unedited videos streamed in real-fourth dimension that can then be saved and shared on your feed.

They're nifty for connecting with your community on a more personal level, but depending on your chapters, could exist done monthly, bi-monthy, or quarterly.

How Long Tin can Instagram Lives exist?

• 4 hours – have fun!

Specs and Dimensions:

• Recommended Aspect Ratio: nine:sixteen

• Recommended Dimensions: 1080 x 1920 pixels

Brands With Educational and/or Entertaining Instagram Lives:

• Cocokind's founder, Priscilla Tsai, frequently goes Live to talk about their products, answer questions, and promote their sales

• Arcade Studios has a series where they share social media news and trends in short xv-minute episodes

TIP: Need assist setting upwardly your offset Instagram Live? Read our step-by-step guide.

Instagram Video: Tips and Best Practices

At present that you know what dimensions y'all'll demand for each video format, information technology'south time to start brainstorming ideas, storyboarding, and filming content!

Keep these tips in mind:

1. Create High Quality Video Content

2. Tell a Story

3. Prove Upwards on Camera

4. Employ Captions and/or Subtitles

Tip #1: Create High Quality Video Content

Whether information technology's Instagram Stories or Reels, posting loftier quality content is easier for users to consume.

In other words: blurry, depression-res videos are out. Luckily, you lot can film professional-looking videos right at dwelling house!

Take the Later squad for example – we film tons of video content without the use of expensive equipment:

Here's what you'll demand:

• A skilful camera – this can be your smartphone, webcam, or laptop camera. Don't forget a tripod too!

• Bright lighting – sit somewhere that gets bright, natural light, or invest in a ring lite.

• Clear audio – record in a repose area or purchase an external microphone.

For more tips on creating loftier quality content without breaking the bank, bookmark this post: How to Fix a Habitation Video Studio

Tip #two: Tell a Story

The goal of every video on Instagram is to either: entertain, brainwash, or inspire your audition.

But with curt attending spans, you have to hook viewers in right abroad and continue them interested.

Y'all can hook them in by asking a question, like Sarah Louise:

Or you lot can answer FAQs, similar to Elena of @thishouse5000:

You can even create intrigue with a thought-provoking quote. StyleLikeU frequently does this with their series content:

Then, take viewers on a journeying – even if it's only x seconds long.

FYI: Afterwards's scheduler lets you plan, schedule, and publish your Instagram videos for free. It'll take you less than five minutes to sign up:

Tip #3: Bear witness Up On Camera

We get it – showing up on camera tin be nervus wracking.

But it can help to personalize your make and build trust with viewers.

Starting time with Instagram Stories to grow your confidence. Stories can be informal and interactive, and so retrieve of yourself every bit having a conversation with a friend:

If you don't want to do information technology solo, consider co-hosting an Instagram Live with another person to practice a production demo, share industry news, or discuss a topic of interest:

TIP: Try storyboarding or drafting a loose script before you printing record. You can besides prep for your Instagram Lives with the new "Practise Mode" feature.

Tip #four: Use Captions and/or Subtitles

With many people watching videos without sound, using captions and subtitles are a no brainer.

And even improve, they make your videos more accessible to those who are Deaf or difficult of hearing.

While Instagram Stories has an auto-captioning sticker, information technology isn't perfect. So call up to review and edit them before you postal service:

Alternatively, you tin use a third-political party app to generate captions for your videos or manually add together on-screen text overlays that summarize your key points like James Jones:

TIP: Use clear font colors, or have it a step farther and add a solid background color to your subtitles and then they're easier to read.

How to Mail a Video on Instagram with Afterward

You can schedule and auto publish Instagram feed videos with Subsequently – and it'south bachelor on all plans. Hither's how:

Step #one: Connect Instagram Business organisation or Creator Contour

When yous sign up for Later, you can connect your Instagram Business, Creator, or Personal profile.

However, due to Instagram'southward API limitations, each profile type has access to different Later feature – which is why we recommend using an Instagram Business or Creator profile.

For the sake of the remaining steps, we'll assume you lot accept an Instagram Business profile.

Footstep #ii: Upload Content to Later on'south Media Library and Select Your Publishing Channel

Click "Upload Media" on After's desktop app and add videos from your computer, Dropbox, or Google Drive.

Select Instagram as your publishing channel and drag and drop a video from your Media Library to your Calendar.

Step #3: Optimize and Edit Your Instagram Video

Write your explanation, include relevant emojis (if applicative), and insert relevant hashtags to assist maximize your reach and engagement.

Tap "Edit Video" to add some additional design elements to your post – including the ingather and trim tools.

Click "Relieve Video."

Step #iv: Choose the Date and Fourth dimension to Schedule Your Instagram Video

If you take an Instagram Business profile, select "Auto Publish" from the dropdown list and select the date and fourth dimension you want your mail to get live.

Click "Save" – and you're all set!

Instagram video content is slowly becoming more and more integrated on the platform – whether information technology'southward feeds full of Reels, nonstop Stories, or monthly Lives.

So if you want to build brand awareness, promote your products, or connect with your community, videos can be a surefire manner to drum up engagement and reach more eyes.

Ready to go started? Schedule and publish your Instagram video content with Later today:

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Source: https://later.com/blog/instagram-video/

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